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Growthpoint the new Discovery global headquarters in Sandton Central
October 18, 2017

New Discovery head office is certified green

in Green Building and Sustainability
The new Discovery global headquarters in Sandton Central has become the largest new build project to receive a 5 Star Green Star rating by the Green Building Council South Africa (GBCSA) to date.
Edgar Pieterse
October 18, 2017

Private and public sectors still entrenching urban sprawl, says UCT professor

in Green Building and Sustainability
If private- and public-sector land investment in our cities concentrates on keeping the haves away from the have-nots, urban sprawl will be encouraged, Professor Edgar Pieterse, told Green Building Convention 2017 delegates at Century City in Cape Town last week.
Phil Barttram MSCI
October 18, 2017

IPD South Africa Green Property Index highlights link between green buildings and investment performance

in Green Building and Sustainability
MSCI Inc. (NYSE: MSCI) recently released the IPD South Africa Annual Green Property Index.
Christo Jonker CEO Prevance
Oct 13, 2017

Light at the End of the Tunnel

Buying a home is one of the biggest investment decisions a person will ever make.
Andrew Konig Redefine Properties CEO
Oct 13, 2017

Redefine Properties recognised as top employer in South Africa by Top Employer…

JSE-listed, internationally diversified real estate investment trust Redefine Properties (JSE: RDF) has been officially…
Brainworks List on the JSE
Oct 13, 2017

Brainworks debuts as first Zimbabwean company with primary JSE listing

Brainworks Limited (“Brainworks”) debuted successfully on the JSE Main board under the “Equity Investment Instruments”…

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Property Leader

Mark Powell

Mark Powell

Mark Powell is the Executive Director of Product Development of RICS.
Wednesday, 07 November 2012 17:10

Pam Golding Properties First To Use Latest International Augmented Reality Technology To Market Properties

Written by eProp@News
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In today's competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group.

“While it’s true that digital marketing has changed the face of real estate forever, we acknowledge the important role the print media continues to play in advertising properties for sale, and in attracting buyers and sellers. It is certainly not a case of digital versus print media – we believe there is synergy between the two, and that the use of innovative technology can further enhance our advertising in print media.

“As a result, we have introduced a technological innovation which will add value to the property experience for our clients, called ‘PGP Reality’. This augmented reality technology allows us to deposit concealed digital content on our print advertising, thereby enabling readers access to additional, useful information which will add further appeal to their visual experience of our property portfolios. This can include a video of the property, 3D models, links to the property listings, agent details, share and tweet buttons and more,” says Dr Golding.

To view the enhanced visuals of an AR marked page or image, download the free PGP Reality application to your mobile device via either the Google Play Store for compatible android devices, or via the Apple iStore for an iPhone or iPad. Once you’ve downloaded and opened the app, position the entire page within the camera view on your device and the enhanced content will be displayed via your internet connection.

Industry first in South Africa

While other international brands such as Reebok, VW, National Geographic and Hilton Hotels are already utilising augmented reality, in South Africa PGP is the first real estate company to introduce this groundbreaking new technology. 

Adds Dr Golding: “This is a key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.  PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen.”

For further information contact Pam Golding Properties on 021 7101700 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 07 November 2012 17:23

Listed Property, REIT, Real Estate Funds

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