Primedia Lifestyle walks away with 17 Footprint awards

Posted On Wednesday, 14 October 2015 14:51 Published by
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Recognising exceptional shopping centre marketing, innovation and creative achievements, the South African Council of Shopping Centres (SACSC) awarded Primedia Lifestyle, 17 of its coveted Footprint Awards.

Doug_Mayne_Primedia_Lifestyle_Marketing_Services

The Primedia Unlimited Mall Division subsidiary has annually succeeded in imprinting recognisable and creative mall marketing solutions on the Footprint judges, resulting in PL having a consistent success rate.

PLMS received two of the six gold Footprints awarded, eight silvers and seven bronzes awarded across multiple categories including: centre productivity; retailer productivity; sales promotion and events; public relations; marketing; community relations and alternative revenue.

Doug Mayne, MD of Marketing, Rights and Non GLA Revenue at Primedia Unlimited’s Mall Division says that each of its shopping centre teams, although working separately, have the ability to tap into the Mall Division’s larger infrastructure.

“A large part of the Mall Division’s focus is to integrate with our sister companies that each have their own areas of specialities, as and when needed, which makes a massive difference to our clients and landlords on the ground.”

“I’d like to extend my thanks to each and every team that excelled at this year’s Footprint Awards and for maintaining, and exceeding, the highest standards that our clients expect and receive.”  

The coveted winners include:

  • Gold: Gateway and IBV Supercar Charity Parade World Record, Gateway Theatre of Shopping
  • Gold: Paris Hilton’s Closet: Menlyn Park
  • Silver: Gateway VIP Upgrade, Gateway Theatre of Shopping
  • Silver: So You Think You Can Shop: Gateway Theatre of Shopping
  • Silver:  So You Think You Can Shop: Gateway Theatre of Shopping
  • Silver: Paris Hilton’s Closet: Menlyn Park
  • Silver: Star Studded Festive Season, Menlyn Park
  • Silver: Get It While It’s New, Cavendish Square
  • Silver: The Workshop, The Workshop
  • Bronze: Shop Like a Celeb, The Zone @ Rosebank
  • Bronze: For You Rebrand, Waterfall
  • Bronze: Kid in a Candy Shop, Waterfall
  • Bronze: All About Sales Strategy, Cavendish Square
  • Bronze: Star Studded Festive Season, Menlyn Park
  • Bronze: Magnum Joburg, The Zone @ Rosebank
  • Bronze: Magnum Joburg, The Zone @ Rosebank
Last modified on Wednesday, 14 October 2015 15:54

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