Latest News

Jacques Du Toit Absa Hoam Loans
February 23, 2017

Minor adjustments to transfer duty on property in the 2017 Budget

in Office, Retail, Industrial, Hotels and Residential
The 2017 national Budget was tabled in the South African Parliament by the Minister of Finance, Pravin Gordhan, on Wednesday, 22 February 2017.
Pravin Gordhan Finance Minister
February 22, 2017

Pravin Gordhan raises transfer duty threshold from R750 000 to R900 000

in Office, Retail, Industrial, Hotels and Residential
The raising of the threshold for transfer duty on properties sold for less than R900 000, up from R750 000, as announced in today’s National Budget, is positive news as it provides some relief for first time home buyers, says Dr Andrew Golding, chief executive of the Pam Golding Property group.
Lesetja_Kganyago_SARB_Governor
February 22, 2017

GDP to average 1.3% in 2017, SA needs to boost investment

in Office, Retail, Industrial, Hotels and Residential
South Africans can expect growth of 1.3% in 2017, which is expected to improve moderately to over 2% in the medium term, Finance Minister Pravin Gordhan said on Wednesday.
Pravin Gordhan Finance Minister
Feb 22, 2017

Good news for affordable housing market

As Finance Minister Pravin Gordhan tabled what appeared to be a pro-poor budget, he has announced that relief will be…
Dawie Roodt
Feb 22, 2017

South African economy for retailers with Dawie Roodt and the South African Council…

Acclaimed economist Dawie Roodt shared his insights on the local and global economic landscape for retailers at the…
Maerua Mall Namibia
Feb 21, 2017

Maerua Mall begins interior upgrade

Maerua Mall, established in 1990, is Windhoek’s original shopping centre. Located close to the heart of Namibia’s…
Solar Lights
Feb 21, 2017

Energy efficient ways to light up your garden

The sun might be setting a little earlier than it did at the beginning of the year.
Stor Age CEO Gavin Lucas
Feb 21, 2017

Stor-Age close R500 million acquisition

JSE self storage REIT, Stor-Age, today announced that it had raised R400 million in a significantly oversubscribed book…

Popular

Redefine International completes 29 million Manchester office disposal

Jan 31, 2017
Mike Watters Redefine International
Redefine International, the FTSE 250 income-focused UK-REIT, announces that it has sold 201 Deansgate in Manchester for…

Echo Polska Properties acquires four retail assets for €166,6 million

Feb 01, 2017
Hadley Dean
Echo Polska Properties NV (EPP) today announced the conclusion of a preliminary agreement to acquire four retail assets…

Getting the right tenant mix critical to the success of a shopping centre

Feb 06, 2017
Menlyn Circle
There are many factors that contribute to the success – or otherwise – of a shopping centre, and getting the right…

Redefine Properties announces plans for new 15-storey office tower in Rosebank

Feb 14, 2017
Rosebank Link
JSE-listed diversified real estate investment trust Redefine Properties (JSE: RDF) has announced plans for Rosebank…

Sandton residential property market remains resilient - Africas Wall Street the…

Feb 09, 2017
Michaelangelo Towers Sandton
If Sandton, the financial centre of South Africa, has been impacted by the national economic slowdown, the city…

Sail in and find the perfect spot at Ballito Junction Regional Mall

Feb 02, 2017
Ballito Junction Dec Aerial
The new Ballito Junction Regional Mall is taking the hassle out of going shopping.

Featured

  • CEO Profile: Hard work pays off handsomely for Marius Muller, CEO of Pareto Limited

    CEO Profile: Hard work pays off handsomely for Marius Muller, CEO of Pareto Limited

  • CEO Profile: Innovation, entrepreneurship drive Mercantile Bank CEO, Karl Kumbier

    CEO Profile: Innovation, entrepreneurship drive Mercantile Bank CEO, Karl Kumbier

  • CEO Profile: Dealmaking and passion for property steer Laurence Rapp to Vukile Property Fund CEO position

    CEO Profile: Dealmaking and passion for property steer Laurence Rapp to Vukile Property Fund CEO position

  • Tower Property Fund's wobbly share price not a true reflection of group’s meteoric rise

    Tower Property Fund's wobbly share price not a true reflection of group’s meteoric rise

  • NEPI investors rubbing their hands with glee as property portfolio rakes in dividends

    NEPI investors rubbing their hands with glee as property portfolio rakes in dividends

  • Every building counts for award-winning property industry powerhouse, Marna van der Walt

    Every building counts for award-winning property industry powerhouse, Marna van der Walt

  • Fieldspace Property Management goes Green

    Fieldspace Property Management goes Green

  • Fieldspace Property Group strives for multi-generation growth

    Fieldspace Property Group strives for multi-generation growth

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

Featured Profiles

  • Every building counts for award-winning property industry powerhouse, Marna van der Walt

    Every building counts for award-winning property industry powerhouse, Marna van der Walt

  • CEO Profile: Dealmaking and passion for property steer Laurence Rapp to Vukile Property Fund CEO position

    CEO Profile: Dealmaking and passion for property steer Laurence Rapp to Vukile Property Fund CEO position

  • CEO Profile: Innovation, entrepreneurship drive Mercantile Bank CEO, Karl Kumbier

    CEO Profile: Innovation, entrepreneurship drive Mercantile Bank CEO, Karl Kumbier

  • Tower Property Fund's wobbly share price not a true reflection of group’s meteoric rise

    Tower Property Fund's wobbly share price not a true reflection of group’s meteoric rise

  • Fieldspace Property Group strives for multi-generation growth

    Fieldspace Property Group strives for multi-generation growth

  • CEO Profile: Hard work pays off handsomely for Marius Muller, CEO of Pareto Limited

    CEO Profile: Hard work pays off handsomely for Marius Muller, CEO of Pareto Limited

  • Fieldspace Property Management goes Green

    Fieldspace Property Management goes Green

  • NEPI investors rubbing their hands with glee as property portfolio rakes in dividends

    NEPI investors rubbing their hands with glee as property portfolio rakes in dividends

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

Company Profile

RENPROP COMMERCIAL

The Renprop team of specialist commercial property brokers provide the widest spectrum of broking services designed to maximise the value of any real estate asset. They focus on lease, sale, acquisition, disposal and development markets, on behalf of the…

Property Leader

Ipeleng Mkhari

Ipeleng Mkhari

Mrs. Ipeleng Nonkululeko Mkhari, B.A. Soc. Science, serves as the Chief Executive Officer of Motseng Outsourced Services.
Wednesday, 07 November 2012 17:10

Pam Golding Properties First To Use Latest International Augmented Reality Technology To Market Properties

Written by [email protected]
Rate this item
(0 votes)

In today's competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group.

“While it’s true that digital marketing has changed the face of real estate forever, we acknowledge the important role the print media continues to play in advertising properties for sale, and in attracting buyers and sellers. It is certainly not a case of digital versus print media – we believe there is synergy between the two, and that the use of innovative technology can further enhance our advertising in print media.

“As a result, we have introduced a technological innovation which will add value to the property experience for our clients, called ‘PGP Reality’. This augmented reality technology allows us to deposit concealed digital content on our print advertising, thereby enabling readers access to additional, useful information which will add further appeal to their visual experience of our property portfolios. This can include a video of the property, 3D models, links to the property listings, agent details, share and tweet buttons and more,” says Dr Golding.

To view the enhanced visuals of an AR marked page or image, download the free PGP Reality application to your mobile device via either the Google Play Store for compatible android devices, or via the Apple iStore for an iPhone or iPad. Once you’ve downloaded and opened the app, position the entire page within the camera view on your device and the enhanced content will be displayed via your internet connection.

Industry first in South Africa

While other international brands such as Reebok, VW, National Geographic and Hilton Hotels are already utilising augmented reality, in South Africa PGP is the first real estate company to introduce this groundbreaking new technology. 

Adds Dr Golding: “This is a key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.  PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen.”

For further information contact Pam Golding Properties on 021 7101700 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 07 November 2012 17:23
Nedbank Property Finance is a market leader in commercial property finance, enabling you to realise your property opportunities through a diverse range of financing solutions.

Listed Property, REIT, Real Estate Funds

Stor Age CEO Gavin Lucas

Stor-Age close R500 million acquisition

February 21, 2017 Listed Property, REIT, Real Estate Funds eProperty News
JSE self storage REIT, Stor-Age, today announced that it had raised R400 million in a significantly oversubscribed book build to fund its milestone acquisition of Storage RSA (“RSA”), one of the country’s largest private self storage operators. 

Office, Retail, Industrial, Hotels and Residential

Jacques Du Toit Absa Hoam Loans

Minor adjustments to transfer duty on property in the 2017 Budget

February 23, 2017 Office, Retail, Industrial, Hotels and Residential eProperty News
The 2017 national Budget was tabled in the South African Parliament by the Minister of Finance, Pravin Gordhan, on Wednesday, 22 February 2017.

Green Building and Sustainability

Rosebank Link

Redefine Properties announces plans for new 15-storey office tower in Rosebank

February 14, 2017 Green Building and Sustainability eProperty News
JSE-listed diversified real estate investment trust Redefine Properties (JSE: RDF) has announced plans for Rosebank Link, a new 15 storey office tower located at 173 Oxford Road in the heart of bustling and cosmopolitan Rosebank.

Commercial Property Auctions

Norman Raad CEO Broll Auctions Sales

Prime located buildings in Cape Town & Pretoria sold on auction

December 12, 2016 Commercial Property Auctions eProperty News
Ending the year on a high note, the November 2016 auction held by Broll Auctions and Sales proved a great success with a number of noteworthy sales taking place.

Africa, International Property News

Xander Nijnens Senior Vice President

Increasing liquidity in Sub-Saharan Africa hotel real estate market

February 10, 2017 Africa, International Property News eProperty News
Investment grade hotel assets on the continent are traditionally tightly held due to the dominance of owner operators, high net worth individuals and family offices.

Construction, Energy and infrastructure

Keshav_Padaruth_RICS_Fellow

Mauritius produces the youngest ever RICS Fellow in Africa

December 12, 2016 Construction, Energy and Infrastructure eProperty News
Firmly established on the global map as a progressive business hub with a thriving economy, Mauritius is becoming a breeding ground for professionals, this despite the fact that this small island in the Indian Ocean only has a population of about 1.3 million…

Most Popular

Redefine International completes 29 million Manchester office disposal

Jan 31, 2017
Mike Watters Redefine International
Redefine International, the FTSE 250 income-focused UK-REIT, announces that it has sold…

Echo Polska Properties acquires four retail assets for €166,6 million

Feb 01, 2017
Hadley Dean
Echo Polska Properties NV (EPP) today announced the conclusion of a preliminary agreement…

Getting the right tenant mix critical to the success of a shopping centre

Feb 06, 2017
Menlyn Circle
There are many factors that contribute to the success – or otherwise – of a shopping…

Redefine Properties announces plans for new 15-storey office tower in Rosebank

Feb 14, 2017
Rosebank Link
JSE-listed diversified real estate investment trust Redefine Properties (JSE: RDF) has…

Sandton residential property market remains resilient - Africas Wall Street the subject of ongoing development

Feb 09, 2017
Michaelangelo Towers Sandton
If Sandton, the financial centre of South Africa, has been impacted by the national…