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Thomas Kurzmann GTC CEO
August 25, 2016

Globe Trade Centre income grows as portfolio expands

in Listed Property, REIT, Real Estate Funds
Globe Trade Centre grows its income-generating portfolio 9% in the six months to June.
Vincent Joyner
August 25, 2016

Joyner injects new life into Hospitality Property Fund

in Listed Property, REIT, Real Estate Funds
Hospitality turns around under the management of CEO Vincent Joyner and is set to compete with other mid-cap property companies on the JSE, following an investment from Tsogo Sun.
Henry Laas Murray
August 25, 2016

Murray and Roberts exits construction sector

in Construction, Energy and Infrastructure
Murray and Roberts will focus on three core sectors in future — underground mining, oil and gas, and power and water, says group.
Graeme Stephens Sun International CEO
Aug 24, 2016

Legal costs bite into Sun International’s profit

Sun International’s (SUI) expansion into Latin America helped it grow overall revenue 15% to R12bn‚ but the casino…
Office Property Management
Aug 24, 2016

The right tenant mix for your commercial property

Commercial properties can host a variety of different tenants. What makes the property successful for both landlord and…
John LoosFNB
Aug 24, 2016

July CPI inflation slows, but the low income groups are still being hit hard by…

The July Consumer Price Index (CPI) year-on-year inflation rate slowed from a previous month’s 6.3% to 6.0%, thus…
Danie Venter Citadel
Aug 24, 2016

What do currency valuations mean for investors?

Many South African investors were recently introduced to Nomura Holdings Inc.’s new iPhone index which will most likely…
Neville Nicolau Basil Read
Aug 23, 2016

Local conditions force Basil Read to look for projects in rest of Africa

Basil Read is on the lookout for prospects in the rest of the continent as the local construction sector remains…

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Company Profile

RENPROP COMMERCIAL

The Renprop team of specialist commercial property brokers provide the widest spectrum of broking services designed to maximise the value of any real estate asset. They focus on lease, sale, acquisition, disposal and development markets, on behalf of the…

Property Leader

Marc Ashton

Marc Ashton

South African financial journalist and entrepreneur and now Managing Director of Moneyweb after handling the turnaround at Finweek magazine.
Wednesday, 07 November 2012 17:10

Pam Golding Properties First To Use Latest International Augmented Reality Technology To Market Properties

Written by [email protected]
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In today's competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group.

“While it’s true that digital marketing has changed the face of real estate forever, we acknowledge the important role the print media continues to play in advertising properties for sale, and in attracting buyers and sellers. It is certainly not a case of digital versus print media – we believe there is synergy between the two, and that the use of innovative technology can further enhance our advertising in print media.

“As a result, we have introduced a technological innovation which will add value to the property experience for our clients, called ‘PGP Reality’. This augmented reality technology allows us to deposit concealed digital content on our print advertising, thereby enabling readers access to additional, useful information which will add further appeal to their visual experience of our property portfolios. This can include a video of the property, 3D models, links to the property listings, agent details, share and tweet buttons and more,” says Dr Golding.

To view the enhanced visuals of an AR marked page or image, download the free PGP Reality application to your mobile device via either the Google Play Store for compatible android devices, or via the Apple iStore for an iPhone or iPad. Once you’ve downloaded and opened the app, position the entire page within the camera view on your device and the enhanced content will be displayed via your internet connection.

Industry first in South Africa

While other international brands such as Reebok, VW, National Geographic and Hilton Hotels are already utilising augmented reality, in South Africa PGP is the first real estate company to introduce this groundbreaking new technology. 

Adds Dr Golding: “This is a key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.  PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen.”

For further information contact Pam Golding Properties on 021 7101700 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 07 November 2012 17:23

Listed Property, REIT, Real Estate Funds

Thomas Kurzmann GTC CEO

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August 25, 2016 Listed Property, REIT, Real Estate Funds eProperty News
Globe Trade Centre grows its income-generating portfolio 9% in the six months to June.

Office, Retail, Industrial, Hotels and Residential

Graeme Stephens Sun International CEO

Legal costs bite into Sun International’s profit

August 24, 2016 Office, Retail, Industrial, Hotels and Residential eProperty News
Sun International’s (SUI) expansion into Latin America helped it grow overall revenue 15% to R12bn‚ but the casino group lost R503m in the year to end-June due to purchasing costs and legal settlements.

Green Building and Sustainability

Howard Rauff Nedbank

Nedbank demonstrates the value of green buildings

August 17, 2016 Green Building and Sustainability eProperty News
As a leading financier and occupier of green buildings in South Africa, Nedbank offers tangible evidence of the sustainable environmental and economic value that such buildings have to offer businesses that include them as an integral component of their…

Commercial Property Auctions

Norman Raad Broll Auctions and Sales

Challenging times see some of the best properties taken to auction in years

July 27, 2016 Commercial Property Auctions eProperty News
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Africa, International Property News

Spiros Noussis

Rockcastle Global Real Estate aiming high

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Rockcastle Global Real Estate is on track to become a fund split 50-50 across direct and indirect real estate.

Construction, Energy and infrastructure

Henry Laas Murray

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