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CHR Pasaz Grunwaldzki Wroclaw
July 25, 2016

Poland’s Echo Polska Properties seeks dual Johannesburg - Luxembourg listing

in Listed Property, REIT, Real Estate Funds
Echo Polska Properties (EPP), in which South Africa’s Redefine Properties (JSE: RDF) holds a strategic 49.9% stake, is aiming to list on the Luxembourg Stock Exchange (LuxSE) in August 2016 followed by a listing on the Johannesburg Stock Exchange (JSE) in September 2016.
Banco de Moçambique
July 25, 2016

Mara Delta looking to invest a further US$ 110 million in Mozambican real estate

in Listed Property, REIT, Real Estate Funds
Mara Delta (formerly Delta Africa), the first multi-listed property fund to offer international property investors direct access to immediate high growth opportunities on the African continent outside of South Africa, today announced that it is looking into investing a further US$ 110 million into…
Gerald Leissner Arrowhead
July 25, 2016

Arrowhead Properties to acquire Emira Property Fund

in Listed Property, REIT, Real Estate Funds
Arrowhead Properties (‘Arrowhead’), the South African JSE listed Real Estate Investment Trust, (‘REIT’) announced today that it has made an expression of interest to acquire all or the majority of the issued share capital of Emira Property Fund Limited (‘Emira’) by means of a scheme of arrangement…
Meadow Property on Auction
Jul 24, 2016

Strategically well positioned properties on auction in Meadowdale, Germiston

Among others on offer at Broll Auctions and Sales next auction at 12h00 on Tuesday 2 August 2016 at the Wanderers Club…
Jacques Du Toit Absa Hoam Loans
Jul 22, 2016

Residential building activity remaining under pressure

Based on data published by Statistics South Africa, building activity in the South African market for new private…
Andrew Golding Pamgolding
Jul 22, 2016

No sign that push into property is slowing, says Dr Andrew Golding

Cash-strapped homeowners with mortgages, who are faced with inexorably rising consumer costs across the board, will be…
Jeff Zidel President of SACSC
Jul 21, 2016

Jeff Zidel is the new president of South Africa's shopping centre council

With his extensive acumen as a property developer and investor, Jeff Zidel has been appointed President of the South…
Rhys Dyer OobaCEO
Jul 18, 2016

Continued slowing property price growth in second quarter of 2016

Second quarter 2016 statistics released by ooba show nominal house price growth of 2% year-on-year compared to the…

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Company Profile

Marder Properties

Specialising in Industrial, Commercial and Investment Properties. Marder Properties was established in 1994. The company is well-established in the East Rand and it has now expanded into Midrand and Centurion, Marder Properties specialises in Commercial and…

Property Leader

/Marna van der Walt CEO of Excellerate Property Services

Marna van der Walt

Marna van der Walt is CEO of Excellerate Property Services.
Wednesday, 07 November 2012 17:10

Pam Golding Properties First To Use Latest International Augmented Reality Technology To Market Properties

Published By  [email protected]
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In today's competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group.

“While it’s true that digital marketing has changed the face of real estate forever, we acknowledge the important role the print media continues to play in advertising properties for sale, and in attracting buyers and sellers. It is certainly not a case of digital versus print media – we believe there is synergy between the two, and that the use of innovative technology can further enhance our advertising in print media.

“As a result, we have introduced a technological innovation which will add value to the property experience for our clients, called ‘PGP Reality’. This augmented reality technology allows us to deposit concealed digital content on our print advertising, thereby enabling readers access to additional, useful information which will add further appeal to their visual experience of our property portfolios. This can include a video of the property, 3D models, links to the property listings, agent details, share and tweet buttons and more,” says Dr Golding.

To view the enhanced visuals of an AR marked page or image, download the free PGP Reality application to your mobile device via either the Google Play Store for compatible android devices, or via the Apple iStore for an iPhone or iPad. Once you’ve downloaded and opened the app, position the entire page within the camera view on your device and the enhanced content will be displayed via your internet connection.

Industry first in South Africa

While other international brands such as Reebok, VW, National Geographic and Hilton Hotels are already utilising augmented reality, in South Africa PGP is the first real estate company to introduce this groundbreaking new technology. 

Adds Dr Golding: “This is a key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.  PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen.”

For further information contact Pam Golding Properties on 021 7101700 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 07 November 2012 17:23

Listed Property, REIT, Real Estate Funds

CHR Pasaz Grunwaldzki Wroclaw

Poland’s Echo Polska Properties seeks dual Johannesburg - Luxembourg listing

July 25, 2016 Listed Property, REIT, Real Estate Funds eProperty News
Echo Polska Properties (EPP), in which South Africa’s Redefine Properties (JSE: RDF) holds a strategic 49.9% stake, is aiming to list on the Luxembourg Stock Exchange (LuxSE) in August 2016 followed by a listing on the Johannesburg Stock Exchange (JSE) in…

Office, Retail, Industrial, Hotels and Residential

Jacques Du Toit Absa Hoam Loans

Residential building activity remaining under pressure

July 22, 2016 Office, Retail, Industrial, Hotels and Residential eProperty News
Based on data published by Statistics South Africa, building activity in the South African market for new private sector-financed housing (see explanatory notes) remained under pressure in the first five months of 2016, with much subdued year-on-year growth…

Green Building and Sustainability

Manfred Braune GBCSA CTO

Building green costs on average only 5% more than conventional building

July 15, 2016 Green Building and Sustainability eProperty News
The average cost premium of building green over and above the cost of conventional construction – or green cost premium – is a mere 5.0% and can be as low as 1.1%.

Commercial Property Auctions

Meadow Property on Auction

Strategically well positioned properties on auction in Meadowdale, Germiston

July 24, 2016 Commercial Property Auctions eProperty News
Among others on offer at Broll Auctions and Sales next auction at 12h00 on Tuesday 2 August 2016 at the Wanderers Club in Illovo, Johannesburg, are three prime located properties in Meadowdale in Germiston, Gauteng.

Africa, International Property News

Mike Watters Redefine International

Exposure to Germany helps shelter Redefine International amid post-Brexit jitters about UK

July 15, 2016 Africa, International Property News eProperty News
Redefine International says its diversified portfolio has been less affected by the Brexit vote than other UK-focused property funds.

Construction, Energy and infrastructure

Aerial_View_of_the_Houghton_Hotel

Stefanutti Stocks awarded the R870m Houghton Hotel construction contract

June 27, 2016 Construction, Energy and Infrastructure eProperty News
The R870 million Houghton Hotel has awarded the final construction contract to Stefanutti Stocks.

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