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Nedbank Private Wealth Logo
April 25, 2017

Nedbank's Private Wealth is growing their presence in the Western Cape

in Office, Retail, Industrial, Hotels and Residential
We are thrilled to announce that we have opened a new office in Stellenbosch.
Zandile Makhoba
April 24, 2017

Jones Lang LaSalle reports five-year real estate investment high in 2016

in Office, Retail, Industrial, Hotels and Residential
Real estate consulting firm, JLL SSA, has released its 2016 Investment Review of the South African property market with analysis reporting a R28.8bn increase in investment (from 18,5bn in 2015), and a similar 52.8% increase in gross lettable area (2 million square metres).
The Square
April 24, 2017

Century City office vacancies fall

in Office, Retail, Industrial, Hotels and Residential
The continued strong take up of offices at Century City has seen almost all new stock being mopped up and overall vacancies dropping to 7,4% in April from just under 10% in January this year and 12,1% in the fourth quarter of last year.
John_LoosFNB
Apr 24, 2017

Western Cape house price growth rate continues to show some “normalisation” after a…

Examining the FNB House Price Indices for the country’s major regions, slowing price growth in the country’s recent…
Sean Paul
Apr 24, 2017

Property Managers are evolving into Asset Managers

The role of the property manager is evolving - with the lines being blurred between that of a property manager and that…
Sisa Ngebulana Rebosis
Apr 24, 2017

Rebosis Property Fund reports net property income growth of 74.6%

Rebosis Property Fund, a JSE listed Real Estate Investment Trust (REIT) whose strategy is directed toward dominant…
Nick_Altini
Apr 22, 2017

Competition Commission is looking for precedent setting excessive pricing case

The South African Competition Commission has referred a supplier of the main ingredient in bricks used in the…
Neil Gopal
Apr 20, 2017

SAPOA Statement on the Draft Property Practitioners Bill

The Property Practitioners Draft Bill was published for comment on 31 March 2017 and when gazetted into law, will…

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Company Profile

Nedbank Corporate Property Finance

Nedbank Corporate Property Finance is the market leader in the commercial property finance industry.

Property Leader

Frank Berkeley

Frank Berkeley

Frank Berkeley is the Former Managing Director of Nedbank Corporate Property Finance. He is also a Non-Executive Director at Acucap Properties Limited and an Independent Non-Executive Director at Sycom Property Fund Limited. Berkeley has over 23 years of…
Wednesday, 07 November 2012 17:10

Pam Golding Properties First To Use Latest International Augmented Reality Technology To Market Properties

Written by [email protected]
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In today's competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group.

“While it’s true that digital marketing has changed the face of real estate forever, we acknowledge the important role the print media continues to play in advertising properties for sale, and in attracting buyers and sellers. It is certainly not a case of digital versus print media – we believe there is synergy between the two, and that the use of innovative technology can further enhance our advertising in print media.

“As a result, we have introduced a technological innovation which will add value to the property experience for our clients, called ‘PGP Reality’. This augmented reality technology allows us to deposit concealed digital content on our print advertising, thereby enabling readers access to additional, useful information which will add further appeal to their visual experience of our property portfolios. This can include a video of the property, 3D models, links to the property listings, agent details, share and tweet buttons and more,” says Dr Golding.

To view the enhanced visuals of an AR marked page or image, download the free PGP Reality application to your mobile device via either the Google Play Store for compatible android devices, or via the Apple iStore for an iPhone or iPad. Once you’ve downloaded and opened the app, position the entire page within the camera view on your device and the enhanced content will be displayed via your internet connection.

Industry first in South Africa

While other international brands such as Reebok, VW, National Geographic and Hilton Hotels are already utilising augmented reality, in South Africa PGP is the first real estate company to introduce this groundbreaking new technology. 

Adds Dr Golding: “This is a key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.  PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen.”

For further information contact Pam Golding Properties on 021 7101700 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 07 November 2012 17:23

Listed Property, REIT, Real Estate Funds

Sisa Ngebulana Rebosis

Rebosis Property Fund reports net property income growth of 74.6%

April 24, 2017 Listed Property, REIT, Real Estate Funds eProperty News
Rebosis Property Fund, a JSE listed Real Estate Investment Trust (REIT) whose strategy is directed toward dominant retail malls and which recently internalised its management team, has reported net property income growth of 74,6% for the six months ended 28…

Office, Retail, Industrial, Hotels and Residential

Nedbank Private Wealth Logo

Nedbank's Private Wealth is growing their presence in the Western Cape

April 25, 2017 Office, Retail, Industrial, Hotels and Residential eProperty News
We are thrilled to announce that we have opened a new office in Stellenbosch.

Green Building and Sustainability

Sable Park

R460m new offices for Century City

April 13, 2017 Green Building and Sustainability eProperty News
A new development of 16 300 square metres of premium grade offices, which will include new regional offices for Discovery, is to be built on a prime gateway site at Century City.

Commercial Property Auctions

Norman Raad CEO Broll Auctions Sales

Prime located buildings in Cape Town & Pretoria sold on auction

December 12, 2016 Commercial Property Auctions eProperty News
Ending the year on a high note, the November 2016 auction held by Broll Auctions and Sales proved a great success with a number of noteworthy sales taking place.

Africa, International Property News

David Lashbrook Momentum Global Investment Management

Momentum Africa Real Estate Fund reaches $170 million

April 06, 2017 Africa, International Property News eProperty News
The Momentum Africa Real Estate Fund (“MAREF”) held its final close on 28 February 2017, raising a total of $170m.

Construction, Energy and infrastructure

Nick_Altini

Competition Commission is looking for precedent setting excessive pricing case

April 22, 2017 Construction, Energy and Infrastructure eProperty News
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