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Jacques Du Toit Absa Hoam Loans
January 20, 2017

Continued subdued residential building activity up to late 2016

in Office, Retail, Industrial, Hotels and Residential
Building activity with regard to new private sector-financed housing in South Africa (see explanatory notes) remained much subdued in the first eleven months of 2016 compared with the corresponding period in 2015, based on data published by Statistics South Africa.
John LoosFNB
January 17, 2017

The buy-to-let picture remains one of mediocrity, and primary residential demand is king

in Office, Retail, Industrial, Hotels and Residential
In the 4th Quarter 2016 FNB Estate Agent Survey, buy-to-Let demand was a little slower than the prior quarter, keeping the level of recent years “moderate” by pre-2008 boom time standards, and our estimates point to little in the way of growth in secondary property ownership.
Graeme Katz IAPF CEO
January 16, 2017

Investec Australia Property Fund increases its exposure to New South Wales

in Office, Retail, Industrial, Hotels and Residential
Investec Australia Property Fund (“IAPF” or the “Fund”) is pleased to announce the acquisition of 2 Richardson Road, North Ryde (“North Ryde Property”) and 20 and 24 Rodborough Road, Frenchs Forest (“Frenchs Forest Property”).
Deirdre Opperman
Jan 16, 2017

Property in Demand on Robert Broom Drive, Krugersdorp

Robert Broom is one of the main arteries that runs through Krugersdorp in the Westrand, crossing through Noordheuwel,…
Coopers Square Mall Entrance REVD AFTER no logo
Jan 13, 2017

Next to relocate to former BHS store in Burton

National fashion retailer Next is set to treble in size in Burton upon Trent when it relocates to the former BHS store.
John LoosFNB
Jan 09, 2017

2016 represented further average house price growth slowing, moving into negative…

The FNB House Price Index for 2016 as a whole rose by 5%, slower than the 7.2% and 6.5% for 2014 and 2015 respectively.
John LoosFNB
Jan 09, 2017

Consumers will need to continue to “create their own luck” in 2017 despite some…

While economic growth is expected to be mildly better in 2017, this is not yet expected to be enough to turn Real…
Hilton Garden Inn Tanger City Center Hotel
Jan 09, 2017

Hilton Garden Inn Casablanca Sidi Maarouf to begin construction in 2018

Hilton (NYSE: HLT) (www.Hilton.com) has signed a management agreement with Group Sadiki (www.GroupSadiki.com) to open…

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Redefine International lets remaining space at City Point, Leeds

Jan 09, 2017
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Company Profile

RENPROP COMMERCIAL

The Renprop team of specialist commercial property brokers provide the widest spectrum of broking services designed to maximise the value of any real estate asset. They focus on lease, sale, acquisition, disposal and development markets, on behalf of the…

Property Leader

Jozef Rams

Jozef Rams

Jozef Rams is a Managing Director at L'Occitane South Africa.
Wednesday, 07 November 2012 17:10

Pam Golding Properties First To Use Latest International Augmented Reality Technology To Market Properties

Written by [email protected]
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In today's competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group.

“While it’s true that digital marketing has changed the face of real estate forever, we acknowledge the important role the print media continues to play in advertising properties for sale, and in attracting buyers and sellers. It is certainly not a case of digital versus print media – we believe there is synergy between the two, and that the use of innovative technology can further enhance our advertising in print media.

“As a result, we have introduced a technological innovation which will add value to the property experience for our clients, called ‘PGP Reality’. This augmented reality technology allows us to deposit concealed digital content on our print advertising, thereby enabling readers access to additional, useful information which will add further appeal to their visual experience of our property portfolios. This can include a video of the property, 3D models, links to the property listings, agent details, share and tweet buttons and more,” says Dr Golding.

To view the enhanced visuals of an AR marked page or image, download the free PGP Reality application to your mobile device via either the Google Play Store for compatible android devices, or via the Apple iStore for an iPhone or iPad. Once you’ve downloaded and opened the app, position the entire page within the camera view on your device and the enhanced content will be displayed via your internet connection.

Industry first in South Africa

While other international brands such as Reebok, VW, National Geographic and Hilton Hotels are already utilising augmented reality, in South Africa PGP is the first real estate company to introduce this groundbreaking new technology. 

Adds Dr Golding: “This is a key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.  PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen.”

For further information contact Pam Golding Properties on 021 7101700 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 07 November 2012 17:23
Nedbank Property Finance is a market leader in commercial property finance, enabling you to realise your property opportunities through a diverse range of financing solutions.

Listed Property, REIT, Real Estate Funds

Keillen Ndlovu StanlibMD

Investors still love SA's listed property sector

December 15, 2016 Listed Property, REIT, Real Estate Funds eProperty News
SA’s listed property sector continues to feed investor appetite, having raised about R153bn in the past six years.

Office, Retail, Industrial, Hotels and Residential

Jacques Du Toit Absa Hoam Loans

Continued subdued residential building activity up to late 2016

January 20, 2017 Office, Retail, Industrial, Hotels and Residential eProperty News
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Green Building and Sustainability

Aerial view Kgoro Precinct Sandton

Green Building Council South Africa launches Green Star - Communities Pilot Programme in South Africa

December 07, 2016 Green Building and Sustainability eProperty News
The Green Building Council South Africa (GBCSA) today announced the launch of the locally applicable version of the Green Star – Communities rating tool in South Africa.

Commercial Property Auctions

Norman Raad CEO Broll Auctions Sales

Prime located buildings in Cape Town & Pretoria sold on auction

December 12, 2016 Commercial Property Auctions eProperty News
Ending the year on a high note, the November 2016 auction held by Broll Auctions and Sales proved a great success with a number of noteworthy sales taking place.

Africa, International Property News

Adrian Horsburgh Redefine International

Redefine International lets remaining space at City Point, Leeds

January 09, 2017 Africa, International Property News eProperty News
Redefine International (“Redefine International” or the “Company”), the opportunistic income focused FTSE 250 UK-REIT, has let 1,022 sqm (11,000 sq ft) at City Point, Leeds to Blacks Solicitors LLP, bringing the office asset, which was acquired as part of the…

Construction, Energy and infrastructure

Keshav_Padaruth_RICS_Fellow

Mauritius produces the youngest ever RICS Fellow in Africa

December 12, 2016 Construction, Energy and Infrastructure eProperty News
Firmly established on the global map as a progressive business hub with a thriving economy, Mauritius is becoming a breeding ground for professionals, this despite the fact that this small island in the Indian Ocean only has a population of about 1.3 million…

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