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Brian Wilkinson GBCSA CEO
September 23, 2016

Green Building Council of South Africa aims to change perspectives during World Green Building Week

in Green Building and Sustainability
The impact of buildings on the environment is astounding, with the built environment currently accounting for 25% of the world’s water usage and 60% of its electricity. But it doesn’t have to be this way.
Andrew Golding Pamgolding
September 23, 2016

Repo rate decision a timeous spring boost for home buyers says Dr Andrew Golding

in Office, Retail, Industrial, Hotels and Residential
Welcoming today’s decision by the Monetary Policy Committee meeting to again hold the repo rate steady, Dr Andrew Golding, CE of the Pam Golding Property group, said that South Africa’s housing market continues to demonstrate maturity and ongoing resilience.
Lesetja Kganyago Governor
September 22, 2016

Repo rate unchanged in September

in Office, Retail, Industrial, Hotels and Residential
The Reserve Bank’s Monetary Policy Committee (MPC) has kept the repo rate unchanged at 7% per annum.
Mark Stevens SAREIT
Sep 22, 2016

Industrial sector holds prospects for listed property

There are opportunities for listed property companies in the industrial sector, especially in developing specialised…
Vincent Joyner Hospitality Property Fund
Sep 22, 2016

Tsogo Sun shakes up management of Hospitality Property Fund

Hospitality Property Fund will get a new CEO and financial director‚ following its takeover by Tsogo Sun.
Central Square Menlyn Maine ribbon cutting ceremony
Sep 21, 2016

Central Square introduces top shopping that puts the environment first

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Joe de Beer Statistics SA
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Consumer Price Index (CPI) eases slightly in August

The annual Consumer Price Index (CPI) eased to 5.9% in August 2016, Statistics South Africa (Stats SA) announced on…
Louw Liebenberg Small
Sep 21, 2016

SA sees a return to stable rental growth

According to the quarterly PayProp Rental Index, the average South African rental for Q2 2016 was R6 570.50, a 6.4%…

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Company Profile

The Land Bank

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Property Leader

James Ehlers

James Ehlers

Chief Operating Officer of Atterbury Holdings and Managing Director of Atterbury Developments James graduated from the University of Pretoria in 1992 with a BSc (Building Management). He successfully established and operated his own independent construction…
Wednesday, 07 November 2012 17:10

Pam Golding Properties First To Use Latest International Augmented Reality Technology To Market Properties

Written by [email protected]
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In today's competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group.

“While it’s true that digital marketing has changed the face of real estate forever, we acknowledge the important role the print media continues to play in advertising properties for sale, and in attracting buyers and sellers. It is certainly not a case of digital versus print media – we believe there is synergy between the two, and that the use of innovative technology can further enhance our advertising in print media.

“As a result, we have introduced a technological innovation which will add value to the property experience for our clients, called ‘PGP Reality’. This augmented reality technology allows us to deposit concealed digital content on our print advertising, thereby enabling readers access to additional, useful information which will add further appeal to their visual experience of our property portfolios. This can include a video of the property, 3D models, links to the property listings, agent details, share and tweet buttons and more,” says Dr Golding.

To view the enhanced visuals of an AR marked page or image, download the free PGP Reality application to your mobile device via either the Google Play Store for compatible android devices, or via the Apple iStore for an iPhone or iPad. Once you’ve downloaded and opened the app, position the entire page within the camera view on your device and the enhanced content will be displayed via your internet connection.

Industry first in South Africa

While other international brands such as Reebok, VW, National Geographic and Hilton Hotels are already utilising augmented reality, in South Africa PGP is the first real estate company to introduce this groundbreaking new technology. 

Adds Dr Golding: “This is a key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.  PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen.”

For further information contact Pam Golding Properties on 021 7101700 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 07 November 2012 17:23

Listed Property, REIT, Real Estate Funds

Mark Stevens SAREIT

Industrial sector holds prospects for listed property

September 22, 2016 Listed Property, REIT, Real Estate Funds eProperty News
There are opportunities for listed property companies in the industrial sector, especially in developing specialised warehousing and distribution centres, say experts.

Office, Retail, Industrial, Hotels and Residential

Andrew Golding Pamgolding

Repo rate decision a timeous spring boost for home buyers says Dr Andrew Golding

September 23, 2016 Office, Retail, Industrial, Hotels and Residential eProperty News
Welcoming today’s decision by the Monetary Policy Committee meeting to again hold the repo rate steady, Dr Andrew Golding, CE of the Pam Golding Property group, said that South Africa’s housing market continues to demonstrate maturity and ongoing resilience.

Green Building and Sustainability

Brian Wilkinson GBCSA CEO

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Commercial Property Auctions

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Second half of 2016 more positive for property sector, says Broll Auctions and Sales

September 16, 2016 Commercial Property Auctions eProperty News
Following the uncertainty prior to the elections, the second half of the year should be much more positive for the property sector, according to Norman Raad, CEO of Broll Auctions and Sales.

Africa, International Property News

Spur_Corporation

Spur Corporation FY headline earnings up 15.9% to R164.0m

September 14, 2016 Africa, International Property News eProperty News
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Construction, Energy and infrastructure

The Yacht Club Cape Town

Amdec’s The Yacht Club breaks ground with 80% of its apartments sold out

September 20, 2016 Construction, Energy and Infrastructure eProperty News
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