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Bill Rawson CEO
August 18, 2017

What to do with an inherited property

in Office, Retail, Industrial, Hotels and Residential
The passing of a loved one is a difficult time, and dealing with the intricacies of inheritance while grieving is not always easy.
Tshwane Regional Mall
August 18, 2017

PIC and Isibonelo declare halfway fruition of Tshwane Regional Mall

in Office, Retail, Industrial, Hotels and Residential
The construction of Tshwane Regional Mall in Mamelodi is progressing beyond expectation.
NHRBC LOGO
August 18, 2017

Developer fined R1.6m for non-compliance

in Construction, Energy and Infrastructure
The National Home Builders Registration Council’s (NHBRC) Disciplinary Committee has imposed a fine of R1.6 million on a developer after failing to enrol residential units which were under construction at Elarduspark in Gauteng.
Jacques Du Toit Absa Hoam Loans
Aug 18, 2017

Contraction in residential building activity in the first half of 2017

Levels of building activity in the South African market for new private sector-financed housing (see explanatory notes)…
Westgate Artist impression exterior view
Aug 17, 2017

Westgate Shopping Centre to redevelop food court & add thrilling new entertainment

Westgate Shopping Centre, owned by Pareto Limited, will soon be home to brand new dining options in a refreshingly…
MCSI
Aug 16, 2017

Have big-ticket properties performed better than lower-value properties?

Some real estate investors assume that higher-value (big ticket) real estate assets outperform lower-value assets,…
Geoff Jennett Emira Property Fund CEO
Aug 16, 2017

Emira Property Fund lays the groundwork for positive performance

Emira Property Fund today reported a total dividend of 143.18 cents per share for its full-year ended 30 June 2017.
Mkuze Airport Mkkanyakude
Aug 16, 2017

Mkhuze Airport facelift to boost KZN tourism

The tourism industry is expected to grow in Mkhanyakude, KwaZulu-Natal, following a decision by the provincial…

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Company Profile

Rates Watch

Rates Watch (Pty) Ltd was established in 2008 with the main purpose of monitoring and watching municipal valuations and property taxes. The services offered to the individual property owners are:1. Valuation audits;2. Valuation appeals;3. Valuation…

Property Leader

Samuel Azasu

Samuel Azasu

One of the new faces that recently joined the School of Construction Economics and Management is Senior Lecturer Dr Samuel Azasu.
Wednesday, 07 November 2012 17:10

Pam Golding Properties First To Use Latest International Augmented Reality Technology To Market Properties

Written by [email protected]
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In today's competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group.

“While it’s true that digital marketing has changed the face of real estate forever, we acknowledge the important role the print media continues to play in advertising properties for sale, and in attracting buyers and sellers. It is certainly not a case of digital versus print media – we believe there is synergy between the two, and that the use of innovative technology can further enhance our advertising in print media.

“As a result, we have introduced a technological innovation which will add value to the property experience for our clients, called ‘PGP Reality’. This augmented reality technology allows us to deposit concealed digital content on our print advertising, thereby enabling readers access to additional, useful information which will add further appeal to their visual experience of our property portfolios. This can include a video of the property, 3D models, links to the property listings, agent details, share and tweet buttons and more,” says Dr Golding.

To view the enhanced visuals of an AR marked page or image, download the free PGP Reality application to your mobile device via either the Google Play Store for compatible android devices, or via the Apple iStore for an iPhone or iPad. Once you’ve downloaded and opened the app, position the entire page within the camera view on your device and the enhanced content will be displayed via your internet connection.

Industry first in South Africa

While other international brands such as Reebok, VW, National Geographic and Hilton Hotels are already utilising augmented reality, in South Africa PGP is the first real estate company to introduce this groundbreaking new technology. 

Adds Dr Golding: “This is a key marketing tool to rapidly deliver more content to today’s fast moving and tech-savvy consumers.  PGP Reality will be used in our selected weekend newspaper advertising, printed marketing material and billboards. As the name indicates, the new technology really brings properties ‘to life’, particularly as videos or virtual tours of homes can be made full screen by double-tapping your screen.”

For further information contact Pam Golding Properties on 021 7101700 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 07 November 2012 17:23

Listed Property, REIT, Real Estate Funds

Geoff Jennett Emira Property Fund CEO

Emira Property Fund lays the groundwork for positive performance

August 16, 2017 Listed Property, REIT, Real Estate Funds eProperty News
Emira Property Fund today reported a total dividend of 143.18 cents per share for its full-year ended 30 June 2017.

Office, Retail, Industrial, Hotels and Residential

Bill Rawson CEO

What to do with an inherited property

August 18, 2017 Office, Retail, Industrial, Hotels and Residential eProperty News
The passing of a loved one is a difficult time, and dealing with the intricacies of inheritance while grieving is not always easy.

Green Building and Sustainability

Thulani Kuzwayo

Green Building Council South Africa's public sector head appointed Regional Chair of WorldGBC's Africa Regional Network

July 13, 2017 Green Building and Sustainability eProperty News
Thulani Kuzwayo, public sector managing executive of the Green Building Council South Africa (GBCSA) has been appointed Regional Chair of the Africa Regional Network – a group of Green Building Councils working to advance green building within the region.

Commercial Property Auctions

Dairy Belle CT Aerial

Dairybelle properties sold to Giant Sweets for R66 million

June 29, 2017 Commercial Property Auctions eProperty News
Following the liquidation order of Dairybelle, two Epping properties belonging to the company went under the hammer recently for R66 million. Giant Sweets was the successful bidder.

Africa, International Property News

MCSI

Have big-ticket properties performed better than lower-value properties?

August 16, 2017 Africa, International Property News eProperty News
Some real estate investors assume that higher-value (big ticket) real estate assets outperform lower-value assets, partly because there are fewer of them and they are harder to buy.

Construction, Energy and infrastructure

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Developer fined R1.6m for non-compliance

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